Most people know about social media. In fact last year it was reported that 81% of people will turn to their favourite social media platform to check out a new business before searching for a website for them.
It’s expected by your customers to be able to see information about your business, get contact and opening details, directions and reviews from their social media platform of choice, so not being on social media could be as detrimental as not being on the internet at all.
Social media may be a big platform for business, but it started out and is powered by individual users.
There are some individuals who are out to con unsuspecting users, using any means the can. As with all situations, you need to be weary and on your guard. Unless you can totally and utterly confirm the authenticity of and message or link, treat it with suspicion.
There are a few main platforms that are popular, Facebook, Twitter, Instagram and Snapchat. Each one is successful because it appeals to a different audience and has different capabilities.
For a business, you should look at covering two or more platforms to be able to engage potential clients, and as a user you’re likely to be on several platforms depending on your preferences, what your friends and family use and what features you want to make use of.
We can advise you on which platforms might be best for you and give you guidance on using them and on staying safe on them.
For businesses, we can setup, secure and help manage your business profiles, show you how to interact with users and keep your business listings up-to-date. We can also manage your SEO standing (this helps with how high up your business is on google search for example) and help you get listed on Google and Bing maps, and be available for users to ‘check-in’ when they visit you.